Fabletics And The Reverse Showroom Strategy

February 21, 2017

Back when Kate Hudson launched her athletic apparel brand Fabletics in 2013, she was, to many, yet another Hollywood actress trying to put her name on a brand. Hudson had become a fitness and wellness guru on Instagram. Millions of followers were eager to see her next cute workout outfit or exercise tip.


She launched Fabletics to capitalize on the “athleisure” trend. This fashion trend refers to wearing workout clothes as everyday wear. The look was starting to take off and Hudson herself was a fan. She aimed to create an online company that sold high-performance workout gear alongside cute and casual dresses and gym bags that have high-fashion style.


When Fabletics was finally launched four years ago, it implemented a unique shopping model. The subscription service model was just catching on and Hudson saw potential. In addition to customers being able to purchase Fabletics items on the website, they can sign up to become VIP members. When you become a VIP member, you receive a full workout outfit in the mail each month for a monthly fee of $49.95. Fabletics picks the outfit out for you based on a questionnaire that you fill out upon signing up. You can opt out at any time.


When Teri Hutcheon, blogger of afoodiestaysfit.com received her first workout outfit in the mail, she couldn’t believe the value of the VIP membership program. For $49.95, Teri got an entire outfit made with high-quality materials. Many competing athletic apparel companies charge that much for a single pair of leggings or a high-performance sports bra.


Today, Hudson’s company is worth over $250 million. The company earns more than Amazon’s athletic apparel department. To encourage more online sales, Hudson launched several brick-and-mortar Fabletics stores around the country to act as reverse showrooms.


The reverse showroom technique was made famous by Apple. Instead of using the stores to earn additional revenue, stores exist as a vehicle to get more customers to sign up to the VIP membership program. Customers who prefer to try on clothing in person before committing to a monthly fee can do so. About 25 percent of customers who enter a Fabletics store end up becoming VIP members before they walk out.


This unique concept proves that Hudson is a true entrepreneur at heart. Fabletics stores have earned the company more revenue and Hudson is planning to launch several more all over the world during the next five years.

Mark Sparks the Entrepreneur’s Entrepreneur

February 20, 2017

Mark Sparks is a well-known entrepreneur from Texas who has made a name for himself in all sorts of different ventures, which many deem not worth investing. His entrepreneurial journey began as early as after finishing high school where he invested his time and effort to several ventures some of which would falter but some blossom to become a path to his success.

Mark is deeply religious and stated that every challenge that he or any other entrepreneur for that matter happens to face is God’s way of reminding them of their responsibility and keep them in check.

He attributes his success as by the Grace of God for he has nowhere near the educational background to justify the things he has done so far, having sold millions of dollars worth of self-made products and companies.

In an effort to reach out to upcoming entrepreneurs, Mark wrote a book entitled ‘They Can’t Eat You.’ The book describes his rise to success and the failures he faced such as some of his start-up companies collapsing costing him millions of dollars.

According to Good Reads, Marc Sparks wrote the book as a means of encouraging the lowly entrepreneurs who have not really succeeded in their ventures by showing them that failure is part of the entrepreneurial process and that success does not just come in a day.

Apart from the book, Mark in conjunction with Marc USA launched a program by the name ‘Marketing Sparks’ that aims at helping upcoming entrepreneurs with the chance to work alongside marketing experts, to hasten their development process.

Entrepreneurs that pass through the program will be hoped to have gained valuable strategies and tactics that will help improve their chances of succeeding in the entrepreneurial arena.

Sparks believes that there is a collaboration and output in a business setting are always maximized when there is a systematic flow in the office. This belief led the entrepreneur to move Timber Creek Capital, LP to a site where he felt this could be easily achieved and that would be conducive for start-up incubation. Every move he makes always has the upcoming entrepreneurs’ best interest at heart.

Even as the entrepreneur strives to help the upcoming entrepreneurs, he also uses his wealth to give back to the community. He is involved in several philanthropies all around Texas. He often donates money to a program in Dallas that drives the youths to get their high school diplomas to give the youngsters a better chance in life.

Apart from money, Sparks volunteers himself at a local homeless shelter – The Samaritan Inn. He goes an extra mile by working with Habitat for Humanity, building houses for the less fortunate. He truly is a gift to Humanity.

Kim Dao Covers The Sakura Spring Festival

February 13, 2017

Recently YouTube star Kim Dao covered The the Sakura Spring Festival in Japan. The event takes place in Kanazawa when the trees are in full bloom. The festival includes many stands featuring Japanese street food treats. Some of the food shown is grilled corn and Kim Dao shows us up close a Mandarin Daifuku. This treat is similar to a Mochi and has a sweet, fruit flavor as well as being really soft. Kim Dao mentions it’s not too sweet and has a great flavor combination.

Moving on, she received a package of Sakura Dango. These small round treats come in a variety of colors, and the ones she has are green, pink, and white. She says these have a delicate taste to them and also aren’t too sweet. She also gets some Sakura ice cream from a stand that has a lot to choose from. The ice cream has some green tea sprinkled on it. Kim Dao also gets some candied fruit that she really enjoys.

The next stop Kim Dao stops at is Koshiyama Kanseido where you can make your own sweets. She makes a number of candies while at this shop and forms them into colorful and intricate designs. She also bought an Ichigo Dora from the shop that’s a Japanese pancake with strawberry and cream inside it that she really likes. Kim Dao also got a Fuku Usagi which includes rabbit and has a strong ginger flavor. With this she is done for the day at the spring festival.

Follow her on Facebook and @kimdaoblog

An Insight into Lori Senecal Career

February 9, 2017

Lori Senecal is the current Global CEO of an advertising company, Crispin Porter + Bogusky, a subsidiary of MDC Partners, http://www.prnewswire.com/news-releases/cpb-names-lori-senecal-global-ceo-300046965.html. Prior to her appointment, she was the acting global executive chairman of Kirshenbaum Bond Senecal + Partners popularly known as (kbs+) also a sibling to MDC Partners. Ms. Lori will continue to hold her position as the president and CEO of MDC Partner Network. She will be working hand in hand with Andre Coste who is the MDC Partner network chief financial officer and operations officer.

In her new appointment, Ms. Lori Senecal will play vital roles of overseeing CP + B growth plan, working closely with MDC partner agencies in a consultative manner to facilitate growth, and coordinating all the activities of their eight offices globally.

Senecal has a long history of working for advertising agencies. Before joining kbs+ in 2009, she was working with Mc Cann Erickson, a global advertising company with offices in more than 100 countries. During her time at Mc Cann, she served as the global chief innovation officer and together with other employees co-founded Tag Ideation, a young adult specialty unit. After the tag ideation, she was promoted to serve as the president of McCann Erickson New York branch.

After joining kbs+, she continued to demonstrate her expertise in the advertising field. Most notably, she helped in the rebuilding and growth of kbs. Under her leadership, Ms. Senecal expanded kbs+ agency from 250 domestic clients to over 800 clients worldwide. The policies she came up with while working at KBS agency attracted prestigious clients. Today, kbs agency boosts working with various prestigious companies like American Express, BMW, Simmons Bedding Company, Vanguard, Victoria Secret Pink, HomeGoods, TE Connectivity, Harman, Boar’s Head, William Grant and Sons among others. Still under her watch, KBS+ agency gained recognition by Crain as one of the best place to work for in New York. In addition, kbs+ agency has featured for three consecutive years on Ad Age’s list of outstanding agencies.

As a result of her dedication and commitment in her line of duty, she was honored at the AWNY Game Changer Award with a Quantum Leap Award in 2013. According to Huffington Post, she was named as one of the Women to Watch in 2014 by Ad Age. Senecal served as the chairperson for Jury Isaac Awards and she founded Isaac+ Award which honors student’s invention.

Ms. Lori Senecal is a true leader. Her outstanding performance can be attributed to her desire for greatness. When given a chance we are assured of success and we expect the same in her new appointment.

Visit Ms. Lori Senecal’s crunchbase.com profile for more info.


PodcastOne Chairman Announces Launch of Newest Jericho Network Program

February 2, 2017

The executive chairman and founder of PodcastOne, Norman Pattiz, recently announced the launch of the newest Jericho Network Program, “Beyond the Darkness.” This podcast is the newest show on the podcast network of WWE star Chris Jericho, which is under the PodcastOne umbrella. The goal of this new podcast is to feature enlightening and entertaining conversations with the most renowned researchers and experiencers, challenging everything that you know and think about demons, mysteries, ghouls, angels, ghosts, aliens, monster encounters, and miracles. Radio producer Tim Dennis and author Dave Schrader will host it and ensure new episodes are released every Monday.


Norman Pattiz said that Chris has ensured he stand out as one of the jewels of the PodcastOne network. When he started it, Pattiz and his team knew it would evolve beyond wrestling. He added that Chris has already delivered comedians and currently take the world into the paranormal with “Beyond the Darkness.”


Chris on his part said he was a little stoked to announce the addition of this new podcast to the Jericho Network. And he added that Dave Schrader and Tim Dennis would be in-charge of the program and that is great news since they have brought with them a massive fan base that trust and believe in not only them but also their subject matter.


About Norman Pattiz


Norman Pattiz is the founder of Westwood One, which, under his able leadership, was one of largest and most influential radio network and provider of news, traffic programming, talk, sports, and entertainment in America’s broadcasting industry. Westwood One owned, managed, or distributed the Mutual Broadcasting System, the Super Bowl, NCAA Basketball, CBS News, NBC radio networks, and CNN radio. Most recently, he created PodcastOne and PodcastOne Sales.


President Clinton appointed Pattiz in 2000 and President Bush reappointed him in 2002 to serve on the Broadcasting Board of Governors of the Unites States of America. This body oversees all nonmilitary broadcasting services including The Voice of America, Radio Liberty, Radio Free Europe, and Middle East Broadcasting. Pattiz was responsible for conceiving Americas Arabic language radio and television services that serve more than 20 countries of the Middle East as well as Farsi language broadcasting that reaches a weekly audience of over 40 million listeners. Other than his broadcasting background, Pattiz serves as a regent of the University of California and the chairman of the Lawrence Livermore as well as Los Alamos National Security Laboratories.


Learn more:


Norman Pattiz





Hiring an Event Planner

January 31, 2017

Hiring an event planner is not as difficult a task as many people make it out to be. The first thing you need to do is determine the objective of your event. This is important as it will give the planner an idea of the kind of decor that would be appropriate for the event. You also need to know what exactly you need your planner to do for you. Some of the services event planners NYC companies offer include venue selection, menu selection, décor, providing entertainment to guests and others. Different planners offer different services and you therefore need to find one with the right combination of services for your needs.


The next thing you need to do is come up with a budget estimate. This will depend on your venue, the number of people you expect to attend the event and many other factors. When it comes to selecting an event planner, make sure you do extensive research by asking for recommendations from friends and reading reviews online. Narrow down your search to 3 or 4 who you are impressed with and interview each one of them. You can then select the one that meets your requirements and is within your budget. There are many event planning companies for you to choose from and one of the leading ones is Twenty Three Layers.


Twenty Three Layers


Twenty Three Layers in a New York-based event planning company that has an excellent track record. It has consistently offered topnotch services to their clients and always strives to exceed their needs. Some of the services they offer include venue selection, menu selection, décor and entertainment of guests among others. Twenty Three Layers has excellent customer reviews and it is therefore no wonder that they get most of their business from referrals and repeat customers.


Bottom Line


Organizing an event on your own is considered a herculean task and this is with good reason. A lot goes into event planning and if you are not an expert at it, there are many small but important details you may end up forgetting. It is therefore best to leave that to the professionals. When hiring event planning companies NYC, simply follow the steps above and you will be good to go. Event planners’ rates are not usually fixed and you can therefore bargain and get a good price, especially if you have one event planner providing you with many services. You can always hire a different planner if the one you chose does not deliver according to your expectations.

Goettl: The Place to Look for Your Cooling and Heating Needs

January 28, 2017

Goettl Air Conditioning, located in the Las Vegas, Phoenix, and Tucson areas, has been in business since 1939. They offer the following types of services:


  1. Air Conditioning

Goettl provides professional air conditioning unit installation and repair. Whether you are looking for a new unit or replacing an existing one, the experts at Goettl will help you pick out the right type of unit for your home. They can walk you through the entire process as well.

When your air conditioning stops working, repair services are available at Goettl. Their technicians can solve most air conditioning issues. Having a working air conditioning system is important when you live in areas like Las Vegas, Phoenix, and Tucson, which are hot during the summer.


  1. Heating

Even in Phoenix and Tucson, winters are chilly enough that you need to heat up your home. Therefore, you should install a professional heating system. Goettl provides different heaters, such as furnaces, ductless mini splits, radiant heating system, and heat pumps. They will install your new heating system correctly.

Heating system repair is also available at Goettl, even if you did not buy your heating unit from them. The repair technicians are experts in all types of heating systems.


  1. Energy Efficiency and Indoor Air Quality

Goettl also provides services that improve your home’s indoor air quality and energy efficiency. These services include duct testing, sealing and cleaning; and insulation. Having your home be energy efficient is a great way to reduce your carbon footprint.

Goettl has a social media presence on Facebook, Twitter, Google Plus and YouTube. You can look at Goettl’s social media pages to get advice on cooling and heating your home as well as to keep up with their involvement in the Phoenix, Tucson and Las Vegas communities

The Lung Institute: The Ultimate Authority on Stem Cell Therapy for Lungs

January 26, 2017

The most deadly cancer globally is lung cancer, and this cancer accounts for more deaths than colon cancer, breast cancer, and prostate cancer combined. And furthermore, today’s therapeutic strategies, including radiation therapy, chemotherapy, and trials with new targeted therapies have only resulted an extended survival rate of only a few months at best. There is, however, a better and much longer life for patients if the cancer is diagnosed during its early stage. Otherwise, for several years now, stem cell therapy have shown to have much better results in the longevity and quality of life of lung cancer patients. There are more and more studies and tests being done on stem cell therapy for lung cancer patients, and the results continually show that stem cell therapy is the answer for them.

Cedars-sinai experts have theorized that the popular cancer treatment therapies are known to get rid of dividing cells. But, cancer stem cells are hidden during the quiescent growth phase. This means that the more popular cancer therapies can produce an initial response, but unsuccessfully cure patients.

Stem Cell Therapy has shown to provide outstanding results for lung cancer patients. Stem Cell Therapy is sometimes also done for patients with other lung diseases, such as pulmonary hypertension, emphysema, or pulmonary fibrosis. However, that’s on a case by case basis and up to the physician’s discretion. This is because more study is needed to be done and verified in determining whether or not this therapy should be applied in some lung disease patients’ cases.

About The Lung Institute

The Lung Institute has medical institutions in various areas throughout the US, and their doctors specialize in improving the life quality for patients suffering from chronic lung diseases. They know that these diseases can dramatically impair one’s life mentally and physically.

They have different treatment options in which stem cell therapy is one of their treatments. The Lung Institute offices are located in Tampa, Tennessee, Texas, Arizona, and Pennsylvania. And there are tons of spectacular testimonials available from patients (lifestylesafter50.com) and/or the patients’ loved ones concerning the amazing results of the patients. For more info, visit lunginstitute.com.

Read More: http://www.hawaiinewsnow.com/story/33635903/copd-patients-are-saying-yes-to-stem-cells-at-the-lung-institute-in-tampa

Be Treated Like A Star At Copa Star Hospital

January 25, 2017

Copa Star Hospital is one of the most innovative and expansive hospitals in all of Brazil. Copa Star Hospital strives to provide the best patient care, and contains the best customer care around. Copa Star is a state of the art facility, staffed with an amazing group of medical professionals. Copa Star Hospital is known for its variety of treatments from bariatric surgery, to general care. The extensive space allows the hospital the ability to house some of the best doctors and specialists in the area. Copa Star Hospital is designed to be a luxurious hospital on mundodomarketing.com. Copa Star believes that these types of accommodations allow a patient to remain comfortable and recover quickly. Rooms are designed with a home like feel, which provides a warm atmosphere. Copa Star Hospital is driven to be a leader in the health care industry. Copa Star feels that patients are naturally attracted to the welcoming environments in patient rooms and beyond. Patients who go to nearby hospitals may be drawn to come to Copa Star because of the accommodations when needing treatment. From the lobby’s of the hospital to the dining areas Copa Star wants to continue to be a leader in providing complete patient care and wonderful environments for everyone at Copa Star Hospital.

Over 500 employees work at Copa Star Hospital. Each employee understands his or her mission as a staff member. Excellence in service and patient care is expected from every staff member regardless of position. For example, in Copa Star dining areas food is prepared by a celebrated chef, so that the dining and food experience is as wonderful as the staff, and surrounding environment. The extra effort taken by staff at Copa Star is to rid a patient of the idea that hospitals are cold sterile places on Agenciaoglobo.com. These efforts are already being recognized within the community and by the fact that patients are choosing Copa Star over other hospitals. Copa Star continues to be a true leader in the present day and hopes to continue to be a proven leader into the future. To keep a competitive edge Copa Star is investing heavily into future technologies. With the patient in mind, Copa Star wants to remain on the cutting edge of technology to ensure a complete patient experience. Copa Star is a desired destination for patients who not only care about their health, but also their total wellness. Patients who care about their health will want to choose Copa Star Hospital because of its continued reputation as the cornerstone in luxury health care.

Securus Technologies: The Importance Of A Christmas Video Visit

January 11, 2017

In order to get the most out of the time spent behind bars, people always look for ways to communicate with their loved ones. Thankfully today, there are ways to go about it that are more beneficial than ever. This company has released a video that speaks to this, as it opens with a little boy on Christmas morning beginning a video chat with his father, who is incarcerated. His father tells him to go downstairs so that they can enjoy opening presents together.


The little boy goes downstairs and begins to unwrap his presence one by one, enjoying them to the best of his ability. Is that what design with delight as the little boy is over the moon when it comes to the presidency is receiving and is thankful that his father got them for him.


So with this in mind, if you have a loved one who was behind bars, Securus Technologies is a company that allows you to make the most out of this. There are plenty of prison institutions that have taken advantage of the technology that they offer. All in all, they provide video technology which allows people to communicate with their loved ones as if they are in the same room.


So what are the benefits of this?


There are a number of benefits in this regard, including the fact that families do not have to be as alone on the holidays. Incarceration is tough on everyone involved, this video technology makes it a little bit easier. As opposed to just hearing someone’s voice, you will be able to see the facial expressions and see them in real time throughout the holiday. You can do this by allowing them to open presents with the child on video chat or to simply exchange notes on how that is going. This allows everyone in the room to speak with the inmate without having to worry about passing a phone.


By enjoying these technologies, families feel more together during the holiday season and are better able to bring in the season without having to worry about being in the dark on what is going on with one another. This brings a little bit of warmth to the holiday season despite the fact that they are going through a tough incarceration and will be an excellent service to use throughout a holiday.