An Insight into Lori Senecal Career

comdon
February 9, 2017

Lori Senecal is the current Global CEO of an advertising company, Crispin Porter + Bogusky, a subsidiary of MDC Partners, http://www.prnewswire.com/news-releases/cpb-names-lori-senecal-global-ceo-300046965.html. Prior to her appointment, she was the acting global executive chairman of Kirshenbaum Bond Senecal + Partners popularly known as (kbs+) also a sibling to MDC Partners. Ms. Lori will continue to hold her position as the president and CEO of MDC Partner Network. She will be working hand in hand with Andre Coste who is the MDC Partner network chief financial officer and operations officer.

In her new appointment, Ms. Lori Senecal will play vital roles of overseeing CP + B growth plan, working closely with MDC partner agencies in a consultative manner to facilitate growth, and coordinating all the activities of their eight offices globally.

Senecal has a long history of working for advertising agencies. Before joining kbs+ in 2009, she was working with Mc Cann Erickson, a global advertising company with offices in more than 100 countries. During her time at Mc Cann, she served as the global chief innovation officer and together with other employees co-founded Tag Ideation, a young adult specialty unit. After the tag ideation, she was promoted to serve as the president of McCann Erickson New York branch.

After joining kbs+, she continued to demonstrate her expertise in the advertising field. Most notably, she helped in the rebuilding and growth of kbs. Under her leadership, Ms. Senecal expanded kbs+ agency from 250 domestic clients to over 800 clients worldwide. The policies she came up with while working at KBS agency attracted prestigious clients. Today, kbs agency boosts working with various prestigious companies like American Express, BMW, Simmons Bedding Company, Vanguard, Victoria Secret Pink, HomeGoods, TE Connectivity, Harman, Boar’s Head, William Grant and Sons among others. Still under her watch, KBS+ agency gained recognition by Crain as one of the best place to work for in New York. In addition, kbs+ agency has featured for three consecutive years on Ad Age’s list of outstanding agencies.

As a result of her dedication and commitment in her line of duty, she was honored at the AWNY Game Changer Award with a Quantum Leap Award in 2013. According to Huffington Post, she was named as one of the Women to Watch in 2014 by Ad Age. Senecal served as the chairperson for Jury Isaac Awards and she founded Isaac+ Award which honors student’s invention.

Ms. Lori Senecal is a true leader. Her outstanding performance can be attributed to her desire for greatness. When given a chance we are assured of success and we expect the same in her new appointment.

Visit Ms. Lori Senecal’s crunchbase.com profile for more info.

 

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