A Newcomer Takes Over

January 10, 2017

When it comes to the lip balm industry, it was a lot of the same for almost a century. The Chapstick brand was the go-to brand but there was not much selection. The shape of the product was a cylinder tube and customers had only three options for flavors. About seven years ago, a newcomer to the industry decided to change everything.

EOS, which stands for Evolution of Smooth, started as a small company and thought out every move before acting. They knew from the beginning that they wanted to be different. All of the current lip balms on the market looked like the rest. After doing some research, EOS lip balm discovered that lip balm products mainly appealed to women. The number one complaint from women was that they lost their lip balm at the bottom of their bag.

To help get them started, EOS brought in a clay artist. The artist created different shapes and designs for the executives to choose from. Choosing the right shape was a long, thought-out process because they wanted something that was new but they wanted something that had staying power.

Once the perfect product was chosen, EOS hired a sales representative to help get the products into stores. Men did not see the appeal of the product and with a stroke of luck, they were seen by a female executive from Walgreens. She placed the products in her stores. Target, Walmart and Ulta soon followed.

Then the circle shaped lip balm took off. Celebrities have been seen using the product. Magazines went crazy over it. EOS has taken off and has become the number two lip balm company. They have overtaken Chapstick and are continuing their successful trend up. They have a product people want and they will continue to provide a quality product. http://www.target.com/p/eos-organic-lip-balm-sphere-strawberry-sorbet/-/A-13731791


Evolution Of Smooth Is Working Their Way To The Top

October 26, 2016

For many years if people wanted to purchase a lip balm they would usually reach for the Chapstick. Chapstick has a few flavors but has become obsolete now the EOS or Evolution Of Smooth has begun to pop up at just about every store in the country. EOS lip balm has seemed to take over. It can be seen at just about every checkout and beauty aisle out there. It has been about seven years ago since the brand started showing up all over. The creators of the company recently did an interview with Fast Company and explained their business strategy for the first time since they appeared on the market. They are the second best selling lip balm in the country behind Burt’s Bees. They are ahead of Blistex and Chapstick right now who have been on the market for many decades Your text to link….

Not only has EOS rocketed to the top but they have also been able to propel market sales to a new all-time high according to Kline Research. Studies show that they sell over one million pieces weekly and are anticipated to grow significantly over the next couple of years. Sales are expected to be over two billion by 2020. It was erroneously thought that lip balm was a unisex industry but over time studies showed that women were overwhelmingly the biggest buyers of lip balm and that they used it for their everyday routine.

When developing Evolution Of Smooth (https://www.walmart.com/ip/Eos-Sweet-Mint-Lip-Balm-0.25-oz/15136069) a great deal of thought was put into the overall look and feel of the product. They wanted to be sure that the product would not be just a fad but rather a lasting product that would appeal to people over the long haul. They managed to create a product that consumers love and that really worked. They also created many fantastic flavors and a unique package concept that everyone immediately notices. It was a recipe for success. These products are available on luckyvitamin.com and Ulta online.