Fabletics Uses Crowd Control To Win

February 10, 2018

Online retail has reshaped the way we do business and how we think about fashion in general. A sea of small businesses is now being replaced by a small number of giants who own just about everything making it impossible for anybody to compete. However, Kate Hudson has bucked this trend with her own athletic wear retailer Fabletics. Nobody seems to have come close to what Fabletics offers in the market even though there are countless retailers who have tried. This shows that Fabletics offers something missing from online retail. Others who want to compete can decide to get into the business for themselves.


The crowd control methods of Hudson have allowed the business to enter into the market with the support of a huge number of people. Instead of simply relying on commercials or other ways of getting into the market, Fabletics uses social media to sway people. Their approach paid off and allowed this brand to reach a status that few could even dream of for themselves. You don’t need to look far to realize that people absolutely love what they’re getting from the brand. It offers athletic leisure wear meant for anybody and everybody who wants it. For that level of quality you just can’t beat them.


The success of Fabletics has gotten so big that the brand is now selling in physical locations in addition to its online sales. This is a move that few in the online world have ever even tried to do. Normally, people manage to get to the top of the web by starting out as an brick and mortar business and deciding to abandon it for something more lucrative and less expensive to run. That’s exactly why Fabletics is becoming a model for what you need to do in the modern day to take on the online giants. You can’t just sit around expecting to see results by fighting on one front. The internet offers only one of the many areas you can choose.


Kate Hudson has shown she understands the crowd and she should given her career as an actress. You can only win in the world of acting if you are able to take the crowd and give them a vision. Those who fail to do so will rarely make it far in the business or see the same sort of results that others want. She uses many of the same things she learned in the world of acting to make Fabletics what it is today. She understands that social media and other aspects of branding are important for the success of online retailers. She understands that you need to stand out and offer something that a giant like Amazon can’t possibly hope to give. That will help out most people in general and it certainly works to give Fabletics the edge it needs. Hudson has a business strategy that needs to be adapted by other retailers. If it happens we might just see the giants fall to the ground.

Robert Ivy And The American Institute Of Architects

January 24, 2018

Famed architect, writer and editor Robert Ivy is CEO and executive vice president of the American Institute of Architects. The now wise, warm and soft-spoken living legend graduated from the University of the South with a bachelor’s degree in English. He then enrolled at Tulane University, where he earned a master’s degree in architecture in 1976. Robert Ivy was the editor-in-chief of Architectural Record from 1996 until 2011. During that time he transformed the publication into the world’s most read architectural journal. The publication won numerous prestigious awards with Ivy as their leader.

Ivy also served as vice president and editorial director of McGraw-Hill. He was in charge of a number of design and construction publications including GreenSource, Engineering News Record, Constructor, Architectural Record: China, HQ Magazine, Sweets, The Magazine of Sustainable Design, SNAP and 16 websites. Robert Ivy has won numerous journalism awards. They include the highest recognition American Business Media gives to an individual, the Crain Award and the 1998 Management Excellence award from McGraw-Hill. While he was editor, Architectural Record won 7 Ozzies: Folio Design awards, the Jesse H. Neal awards 26 times and the National Magazine Award for General Excellence.

The national architecture fraternity, Alpha Rho Chi, unanimously voted Robert Ivy ‘Master Architect’ because of his work communicating the architectural design’s value to society. Ivy was one of only 7 people to be given this honor in the 100-year history of the fraternity. He was the only architect to win the award in the 21st century. Ivy was on the panel that decided the National Dwight D. Eisenhower Memorial should be designed by architect Frank Gehry. He spent 15 years as a critic for magazines all across the country and was a Dean/Dale, Dean & Ivy principal.

Robert Ivy became CEO and executive vice president of the AIA in 2011. He immediately set out on an ambitious project to heighten AIA’s relevance and value in the 21st century. Ivy believes architecture has a significant impact on design, building, construction, but also on many other areas of life including disaster relief and improving health. The American Institute of Architects was founded in 1857 in New York City to support architecture as a profession and to improve its public image. Prior to its founding anyone could say they were an architect.

Today, Robert Ivy regularly talks to audiences nationwide about architecture’s role and meaning in everyday life. To know more, visit:https://siny.org/news/aia_appoints_robert_ivy_a_executive_vice_president_ceo/


Kate Hudson makes Fabletics customers the stars of her company

June 1, 2017

Three years ago, actress and mother of two, Kate Hudson, recognized a huge hole in the growing athleisure market. The fashion industry provided no high quality athleisure lines at reasonable prices that the average consumer could afford. She decided to fill that need and created Fabletics.


Perfect Partnership

Partnering with e-commerce giant TechStyle Fashion Group let her offer a wide release from the start. The billion dollar parent company famed for its subscription services like JustFab and FabKids paired the same monthly box model with Fabletics. Members receive a monthly outfit of top, pants, and sports bra for $49. Non-members can shop the stores, too, but don’t receive the deep discounts on clothes designed to rival those offered by competitor LuluLemon.


Make Shopping Fun

Hudson made sure to add an element of fun that provides members with outfits perfectly suited to them while gifting her company with big data to make better decisions. At sign up, new members complete a quiz, much like those in fashion and women’s magazines. This one uncovers the perfect outfits for them.


Big Muscles, Big Data

Fabletics uses its big data to determine design trends and stock needs. It also helps stock their bricks-and-mortar stores, and helped discover the increasing demand for plus-sized athleisure wear. Its 1.2 million monthly members representing eight countries wanted more size choices and to try things on before buying them. Hudson’s company answered by opening 16 stores in California, Florida, Hawaii and Illinois with clothes ranging in sizes from XXS to 3X.


Reverse Showrooming

Unlike online retailers like Amazon, Fabletics encourages showrooming – the practice of shopping around in person for an item, then buying online. It knows consumers will find the best price in its stores whether online or bricks-and-mortar. It provides the same price both places, thus encouraging reverse showrooming.


All of this encourages more women to join and get moving, and that is one of the actress’ goals. She told CNBC her goal is “to encourage people to put one foot in front of the other” and just get started getting healthier.

Kate Hudson Offers People An Advantage When It Comes To Fashion

April 12, 2017

It is a common problem among the more fashionable group of people. One finds a shirt or an outfit that she likes. Then a little while later after she buys it, she is noticing a tear or a hole in it. This is actually quite frustrating. What is even more frustrating is that these tears or breakdowns often come from the washing machine. Then there are certain cases when these tears occur for no apparent reason. There is a reason that some of the best looking clothes tear up easily. One of the most common reasons is that they are not well made.


Fortunately, Kate Hudson has looked at this issue and has decided that something needs to be done. For one thing, this issue causes a lot of frustration among people who do not have as much money as she does. Also, she herself can be frustrated when she finds something she likes only to have it break apart on her. One of the most frustrating things about this is that it happens a lot. Another frustrating thing is that people often pay tons of their hard earned money to these companies that supply them with these clothes only for them to break.


Kate Hudson has decided to bring an advantage to these customers. She has decided to put together Fabletics so that people could enjoy the newer clothes without having to worry about them tearing up on them for a while. A lot of effort was made to make sure that these items were not only greatly constructed, but also made of some of the best material for durability. After all, these are athletic clothing. They are made so that people could engage in a lot of strenuous activities. At the same time, these products could be made for other activities such as leisure and parties.


One thing that people are faced with when it comes to fashion are others that make them feel at an advantage. They often get to look at people with the clothes that they like. However, they are often faced with issues that include breaking down. Meanwhile. people who take advantage of the deals offered at Fabletics get to enjoy the advantage of having durable clothes. One of the best things about Fabletics is that it is online for the most part. People who sign up for an account often sign up for savings.

Fabletics And The Reverse Showroom Strategy

February 21, 2017

Back when Kate Hudson launched her athletic apparel brand Fabletics in 2013, she was, to many, yet another Hollywood actress trying to put her name on a brand. Hudson had become a fitness and wellness guru on Instagram. Millions of followers were eager to see her next cute workout outfit or exercise tip.


She launched Fabletics to capitalize on the “athleisure” trend. This fashion trend refers to wearing workout clothes as everyday wear. The look was starting to take off and Hudson herself was a fan. She aimed to create an online company that sold high-performance workout gear alongside cute and casual dresses and gym bags that have high-fashion style.


When Fabletics was finally launched four years ago, it implemented a unique shopping model. The subscription service model was just catching on and Hudson saw potential. In addition to customers being able to purchase Fabletics items on the website, they can sign up to become VIP members. When you become a VIP member, you receive a full workout outfit in the mail each month for a monthly fee of $49.95. Fabletics picks the outfit out for you based on a questionnaire that you fill out upon signing up. You can opt out at any time.


When Teri Hutcheon, blogger of afoodiestaysfit.com received her first workout outfit in the mail, she couldn’t believe the value of the VIP membership program. For $49.95, Teri got an entire outfit made with high-quality materials. Many competing athletic apparel companies charge that much for a single pair of leggings or a high-performance sports bra.


Today, Hudson’s company is worth over $250 million. The company earns more than Amazon’s athletic apparel department. To encourage more online sales, Hudson launched several brick-and-mortar Fabletics stores around the country to act as reverse showrooms.


The reverse showroom technique was made famous by Apple. Instead of using the stores to earn additional revenue, stores exist as a vehicle to get more customers to sign up to the VIP membership program. Customers who prefer to try on clothing in person before committing to a monthly fee can do so. About 25 percent of customers who enter a Fabletics store end up becoming VIP members before they walk out.


This unique concept proves that Hudson is a true entrepreneur at heart. Fabletics stores have earned the company more revenue and Hudson is planning to launch several more all over the world during the next five years.

Fashion Model and Icon Naomi Campbell

October 26, 2016

With her striking good looks, Naomi Campbell is one of the famous supermodels of the 80s and 90s. Naomi Campbell, Iman, Grace Jones are credited with paving the way for supermodels with darker skin tone. The supermodel, talk show host and makeup company owner Tyra Banks has cited them as her inspiration. Since then she has become a fashion icon and still is active in the fashion industry.

Naomi Campbell’s most iconic looks were mainly present on the runway. She walked the runway for the designers Oscar de la Renta, Versace, Chanel, Isaac Mizrahi, Balmain and more.

One of her iconic Vogue covers has an up close of Naomi’s face with her hair a deep wine red. Her lips match her hair and her eyes are done up in a sultry siren way. She has on an impressive, thick jeweled choker style necklace and a leather or faux leather black top.

Naomi Campbell made the Chanel suit like white crop top, with a black Chanel skirt with a body chain and Chanel box bag popular.

One of her popular Vogue photo shoots done by Peter Lindbergh showed Naomi Campbell dressed in a spotted trench coat, her beautiful raven hair in a bouffant, as she walks Dalmatian dogs.

Today Naomi still regularly appears in print modeling work. She has even branched off into acting. She has been on the popular Empire show and the American Horror Story series. She also has also became a television show producer. She is the executive producer of the popular modeling talent search show The Face. She has made many different Naomi Campbell fragrances.

Wen Cleansing Conditioner Provides Shine and Bounce

October 5, 2016

In a story posted on Bustle.com, a salon employee tested WEN by Chaz Dean over the course of seven days. WEN is a cleansing hair formula that replaces the need for separate shampoo, conditioner, deep conditioner, leave-in conditioner, and detangler. It is available in a wide selection of varieties, such as aloe and fig. Wen hair is formulated for use on all levels of hair length and thickness. WEN contains no damaging sulfates, which ensures that it will not cause dryness. The treatment is ideal for softening hair and managing frizz.
The salon employee found that when she used the recommended amount, WEN added shine and bounce to her fine hair. She said that after showering and blow drying, WEN made her hair more voluminous and healthy. It was most effective when used during a morning shower. Her hair maintained a shiny and healthy look throughout her day when used in the morning. The effect was most noticeable when she followed a daily routine of early showers without skipping days between washes.

She noticed that WEN seemed to be less harsh on her hair than other products she had tried. Fewer strands of hair fell out during showering and it increased thickness right away. Her hair usually suffered from being frizzy, but the conditioning formula greatly lessened the issue. Wen Hair products are available online from retailers such as eBay.com and Guthy-Renker.com.

Like the page: https://www.facebook.com/WENhaircare/


Shea Butter Soothes and Protects the Skin

July 13, 2016

Shea butter has been known and used since ancient times. Even the ancient Pharoahs had it shipped to them. It is derived from the nuts of the shea tree in Africa, and it soothes and protects the skin. One of the reasons it is so popular is because it protects against dryness and the sun. An excellent emollient, it absorbs into the skin. Proponents claim it “re-fattens” the skin and brings a more youthful and healthy appearance to skin that has been beaten by the weather or age. It clearly soothes the skin, and it brings about a sense of healing unmatched by other skin creams. It is a complex fat, and its extraction from the nut is an involved process. This may be why it is considered such a precious commodity.

EuGenia Shea butter is special. It comes right from the source, and is loaded with vitamins A and E. Absorbing quickly into the skin, its nuts are grown by sustainable farmers. The fairness with which the company’s founder, Eu-Genia Akuete, treated those around her shows in the remarkable quality of the product. The secret recipe for the Shea butter Eugenia brings us came from the midwife who delivered her, a woman named Comfort who is now known as Grandma Sunshine . Now, the descendants carry on. They remember how the mother Eugenia became president of the Global Shea Alliance, and continue to supply a healing, soothing Shea butter to all who need it.

The company is in the U.S. now, and was formally started by the daughter, Naa-Sakle Akuete. Her ambition, as a Harvard Business School graduate, was to empower women in underdeveloped countries to make their way. The product Eu-Genia sells is 95% Shea butter, unlike most others. They work with over 700 women in Ghana in a cooperative, and channel their profits back to the cause she represents. As Shea is used in so many hundreds of different things, the company offers a great help to women around the world.

Kate Hudson on Fabletics and Athleisure

June 3, 2016

Recently, Fabletics, an online fashion retailer co-founded by actress Kate Hudson, has launched its athleisure items designed for active women. In line with this, Kate Hudson started promoting her new line of performance wear items.

Marie Claire’s Interview with Kate Hudson

Marie Claire made an interview with Kate Hudson about athleisure items. In the interview, Kate Hudson explained the concept of athleisure and its benefits.

Benefits of Athleisure

l Fashionable

l Comfortable

l Durable

l Accessible

Basically, these are the benefits that she pointed out to be the advantages of these new lines of products launched by Fabletics. The concept of athleisure is still more focused on its performance despite it is is designed to be used for all occasion.

Marie Claire asked if there is a possibility for athleisure to be a high fashion item. Kate Hudson expounded, “There’s a way to make athleisure high fashion, it would just cost more money. Our company’s really about motivating people to get on board and be healthy (and fit!). So it’s important for us to be able to reach a broader spectrum of people. To do high fashion from Fabletics, you have to go into a little bit of a higher price point. Our brand is very, very lucky because thanks to the model we use, we’re able to basically have the same quality performance for half the price due to being direct to consumer. We got very lucky. We created this model, and we’re able to provide people with the same quality at a different price.”
Read full interview at http://www.marieclaire.com/fashion/news/a19566/kate-hudson-fabletics-interview/

Athleisure for All Occasion

Although athleisure can either be used for sports and for fashion, Kate Hudson would not hesitate to use athleisure during a date. “Yeah, I don’t see why not! Wear it wherever you want. That’s the point. It’s something that’s become more and more accessible, even in the office. Out on the town, to dinner, whether it be on a date, or with your friends—it works with whatever you’re doing,” she added.


Although the concept of athleisure is something new, it is easy to understand as much as it is easy to use. The co-founder Kate Hudson, and even the writer of this review, is enthusiastic in wearing it herself for many occasions without compromising the fashion sense. In fact, Kate Hudson believes that athleisure can become a high fashion item at a price not so high. Therefore, athleisure will continue to be trending today and even more in the future.

See: http://www.m2woman.co.nz/2-kate-hudson-reveals-7-super-easy-moves-to-achieve-her-envious-body/