Breaking All the Rules

Don’t wear a brown belt with black shoes. No, acid wash jeans are not okay. Yes, neon pants with a pastel top will look insane. When it comes to fashion, there is a set of unspoken (and some spoken) rules that we are supposed to live by. But when it comes to makeup, we throw some of these silly policies out the window thanks to Lime Crime’s front woman Doe Deere.

Though she may not quite be a household name, Doe Deere has definitely made a place for herself in the cosmetics world. Creating her own line of lip and eye products, Doe has been an entrepreneur to watch and learn from. She sites her brand Lime Crime as being a symbol to break the rules, color outside of the lines, and most of all have fun, and never take yourself too seriously. She takes her advice to heart, creating looks that don’t bend to what society deems appropriate makeup.

One of Ms. Deere’s favorite rules to break is a bold lip paired with a bold eye, and that is easy to see when taking a gander at her photos on social media sites. The girl is all about going big or going home! Another rule Doe says is simple not for her: mixing too many colors. Practically a walking rainbow, she does not shy away from a bold blue and lavender top with some lime green hot pants, and she does pull it off. Also wearing open toed shoes with socks, the Lime Crime founder wears whatever she wants unapologetically.

Named one of the female entrepreneurs on the rise, Doe’s unique sense of style and empowerment sets a great example for young women to be themselves. Obviously this young lady has the right idea, as her business is booming. A force to be reckoned with, Doe will surely be captivating us all for years to come, as her line continues to grow.

Check out her website: