Squaw Valley Has One Of The Most Famous Lifts In The World According To CEO Andy Wirth

October 12, 2016

The 1960 Winter Olympic Games left a lasting impression on Squaw Valley. Driving into Olympic Valley sets the mood for thousands of skiers that come to the Lake Tahoe area to ski every year. The tram that carried Olympic icons like Julia Mancuso and Jonny Moseley is still in operation, and the KT-22 chair is still one of the most famous lifts on the planet. The Squaw Valley Ski Resort has gone through several changes over the last fifty years. Squaw Valley Ski Resort is now called the Squaw Valley/Alpine Meadows Ski Resort.

There are more than 6,000 acres of snow covered chutes, bowls, and trails, and one man is in charge of making sure the updated version of this iconic Olympic ski resort keeps getting better. That man is Andy Wirth, the CEO of the Squaw Valley/Alpine Meadows Ski Resort. Wirth is a business executive that is passionate about the ski and the hospitality industry. Wirth is also passionate about making the Lake Tahoe area one of the top ski destinations in the world.

Andy Wirth has an impressive resume. He graduated from Colorado State, and he was a backcountry park ranger in two national parks. Wirth spent 20 years as a marketing and sales representative for the Steamboat Springs Ski Resort. In 2010, Wirth was offered the top position at Squaw Valley. The Cushing family needed someone to oversee a major renovation project. Squaw Valley needed to be updated, and Wirth’s reputation as a successful business executive and marketing expert convinced the owners of Squaw Valley that he was the person they needed to bring a fresh look and new features to the dated ski resort.

Mr. Wirth has done an excellent job rebuilding the Squaw Valley Ski Resort’s reputation. Wirth has also been one of Lake Tahoe’s premier citizens. With is the current Chairman of the Reno-Tahoe Airport Authority. Andy is also involved in several nonprofit organizations in the Truckee community. He is an Ironman competitor as well as an avid skier and runner. Andy is a dedicated family man, and he has a long list of friends and business associates that are inspired by him.