Nathaniel Ru From Georgetown to a 40 Location Restaurant Chain
Most legacy restaurant companies if given the chance to start over they would like to be the kind of business Sweetgreen has become. Sweetgreen’s high-end chain serves healthy organic fresh salads that are attractive today for people dining out. The chain’s investors include Daniel Boulud, Steve Case and Danny Meyer for the 40 location chain restaurant. The co-CEO of the chain Nathaniel Ru says their goal is to feed people good foods.
Nathaniel Ru attended Georgetown University where he met his partners in the salad chain and after deciding to open the business they wanted to do something different. Mr. Ru’s partners and Georgetown friends include Nicolas Jammet and Jonathan Neman. The three are first generation immigrants who took and entrepreneurship class together and decided upon remaining at the university the first winter break they would create a phenomenal business. They were right about their idea and the three have set up the business where they close five times a year. They do this so everyone works in the restaurants to experience customer interaction. They have also enlisted the use of technology with a mobile app and website that garners about 30 percent of customer orders. Learn more: http://www.forbes.com/pictures/ekeg45fe/nicolas-jammet-nathaniel-ru-jonathan-neman-co-founders-sweetgreen-262627/
Co-CEO and partner Nathaniel Ru as one of the founders is a director of Sweetgreens and said after starting the restaurant in Washington DC in 2007 they expanded in California, New York, and nearly 40 other locations. Mr. Ru says they do not want the salad chain to become just another corporate giant and they intend to hold on to the core values that they created the company. These core values were decided by the three partners Mr. Ru says during the school break that brought them together. They encompass the company, customers, and community having a part in the business, winning and making decisions for the long term. The other of these five core values include the employees being all about customer service and one of the reasons they close the corporate offices five times a year to get the customer experience to keep them humble. This Mr. Ru and partner believe has made their business a success with customers telling friends and family about the restaurant. Their last core value is to do it together, meaning working with the partners to make decisions and working with the employees to keep the chain running smoothly. The core values are posted in the kitchen of all 40 of their restaurants. Learn more: http://www.thehoya.com/nathaniel-ru-jonathan-neman-and-nicolas-jammet/