Online retail has reshaped the way we do business and how we think about fashion in general. A sea of small businesses is now being replaced by a small number of giants who own just about everything making it impossible for anybody to compete. However, Kate Hudson has bucked this trend with her own athletic wear retailer Fabletics. Nobody seems to have come close to what Fabletics offers in the market even though there are countless retailers who have tried. This shows that Fabletics offers something missing from online retail. Others who want to compete can decide to get into the business for themselves.
The crowd control methods of Hudson have allowed the business to enter into the market with the support of a huge number of people. Instead of simply relying on commercials or other ways of getting into the market, Fabletics uses social media to sway people. Their approach paid off and allowed this brand to reach a status that few could even dream of for themselves. You don’t need to look far to realize that people absolutely love what they’re getting from the brand. It offers athletic leisure wear meant for anybody and everybody who wants it. For that level of quality you just can’t beat them.
The success of Fabletics has gotten so big that the brand is now selling in physical locations in addition to its online sales. This is a move that few in the online world have ever even tried to do. Normally, people manage to get to the top of the web by starting out as an brick and mortar business and deciding to abandon it for something more lucrative and less expensive to run. That’s exactly why Fabletics is becoming a model for what you need to do in the modern day to take on the online giants. You can’t just sit around expecting to see results by fighting on one front. The internet offers only one of the many areas you can choose.
Kate Hudson has shown she understands the crowd and she should given her career as an actress. You can only win in the world of acting if you are able to take the crowd and give them a vision. Those who fail to do so will rarely make it far in the business or see the same sort of results that others want. She uses many of the same things she learned in the world of acting to make Fabletics what it is today. She understands that social media and other aspects of branding are important for the success of online retailers. She understands that you need to stand out and offer something that a giant like Amazon can’t possibly hope to give. That will help out most people in general and it certainly works to give Fabletics the edge it needs. Hudson has a business strategy that needs to be adapted by other retailers. If it happens we might just see the giants fall to the ground.