In an article published on his a site, Kenneth Goodgame talks about the price point gaps and how they affect people’s purchasing habits. According to him, sellers usually find themselves settling for a product with a lower price than they intended to buy because of inability to make the value proposition work for them. He stresses that store managers who stock a lot of items with a wide variety of costs at once tend to lose the opportunity to make more money because of their ignorance about price point gap, which has been influential in marketing.
Kenneth Goodgame is the Senior Vice President and Chief Merchandising Officer at True Value. Goodgame holds a significant position in the company that includes managing full P&L amounting to $2.2 billion in global purchasing. He is also in charge of hiring a management team that focuses on framing price categories and heat mapping.
Kenneth Goodgame has worked in several firms as a marketing expert who focuses on delivering a balance in corporate alignment. He has vast experience as a business professional who knows how to traverse the marketing landscape. He began his management career in Home Depot before going to other companies as a leader in various positions. He is one of the few businessmen in the country who have worked and left a legacy in more than 20 companies.
Unlike other business leaders, Kenneth views business in a different perspective. He understands that there is a need for people to do business in line with the emerging trends. As a result, he has a strong affinity and a hawk’s eye to current market trends. He knows how to identify a potential market niche and capitalize on it. He is a valuable asset in each company that can afford him. He is also a role model to many aspiring business leaders in the country.
Kenneth believes in sharing knowledge towards enhancing leadership. He has a website through which he interacts with the public and shares useful business ideas. He graduated from the University of Tennessee with a bachelor’s degree in Economics and Statistics.