Autism Rocks is an event started by Sanjay and wife, Usha. They developed the desire to create awareness of such a condition from the various times they saw their son suffering. In the condition, one faces the difficulty of communicating. In such cases, they need close care. The lack of knowledge from the people around them brings the pain. There is always an infringement on their emotions. Therefore, the couple settled on starting a festival that would sensitize people about autism. While less is heard about the cure, Autism Rocks focuses on creating awareness and bettering the living conditions of individuals with the condition.
The Dubai Event
In April 1st, Autism Rocks held a festival as a celebration of the condition. Families were welcome to the event and had lots of fun. It was a way of people getting to understand the challenges of the state. It created the desire to treat those with the problem with respect and patience. The festival was meant to raise awareness. Also, the event was to act as a starting point for extensive research on this condition. Therefore, proceeds from the event were collected and directed to research. Other donations were received from well-wishers and charitable organizations that shared the ideology on autism.
Sanjay Shah Denmark narrates that he was motivated to start a foundation after Snoop Dog, a famous rapper, showed up on his door. He was amazed that many people supported the idea, and he was just acting on their behalf. In fact, he was the voice of the voiceless. To date, Autism Rocks Festival happens in London and Dubai and has seen many celebrities attend.
He affirms that the experience that his kids got when he hosted Snoop Dog was fantastic. They talked and chatted for a long time, and the kids enjoyed so much. In fact, the visit by Snoop gave him more energy to revamp Autism Rocks. He thought that if he got such artists to his events, he would attract more people and raise enough funds to support autism research. It was not an easy task, but it finally paid off.
Sanjay moved to Dubai in 2009 after falling in love with the city. He was born in the UK but settled on Dubai. Currently, he undertakes his trade in Dubai and continues to conduct all his activities. The hedge fund manager has found comfort in Dubai and enough support to undertake his campaign.
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