When Revolut launched, it did not simply become another bank. It turned financial services into a platform, layering partner benefits, analytics, and digital tools on top of a core banking product. Plan B Net Zero is doing precisely the same thing with energy.
The company operates as what its team describes as a neo-bank for energy. The core product — renewable electricity supply — serves as the foundation. But it is the affiliate and partner ecosystem built on top of that foundation that defines the real business model and generates the highest margins.
The logic is straightforward. As an energy supplier, Plan B Net Zero holds something extremely valuable: detailed, consent-based knowledge of its customers. It knows consumption volumes, household composition, location, and lifestyle patterns. That depth of insight allows the company to do something no traditional bank or retailer can easily replicate — curate a portfolio of partner offers that are genuinely relevant to each individual customer.
Rather than presenting customers with a generic catalogue of 150 partner brands, Plan B Net Zero surfaces the ten most relevant offers for each person. Discounts of five to fifteen percent across categories that match real spending habits make the platform feel less like a loyalty programme and more like a personal financial assistant.
Fuel Cells Works covered the company’s broader technical vision, which underpins this commercial model with infrastructure that includes battery storage and AI-managed energy flows. That infrastructure creates operational efficiencies that translate directly into competitive pricing for customers.
This is the flywheel: cheaper energy attracts customers, richer customer data enables smarter partner matching, partner revenue funds further innovation. Read the revenue milestone story on the Plan B Net Zero sales platform and follow the company’s progress on Pressat.